Landmark digital gaming transformation: ADM picks 46 providers to shape the sector's next chapter.

The Italian digital gaming sector stands on the brink of a profound transformation. The initial screening round by the Customs and Monopolies Agency (ADM) for granting fresh licenses has now concluded. A mere 46 platforms have secured approval to advance, featuring established brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is deliberate: by prioritizing operators with robust technological infrastructure and financial stability, the focus shifts toward cultivating a more secure, open, and accountable marketplace. The implication is unequivocal: the evolution of Italy's gaming landscape will be driven by those capable of ensuring superior service and player safeguards.

An accelerated schedule for transformation

The clock is ticking down. Existing licenses are set to lapse on September 17, 2025, potentially stretching with a brief extension to the 30th of that month. Concurrently, ADM will finalize its technical and financial assessment of the qualifying companies by July. Approved candidates must then swiftly submit the initial concession fee installment—amounting to 4 million—and demonstrate a minimum of 3.7 million in liquid capital. Agreements will be executed throughout August and September to prevent any service interruptions, ensuring the gaming machines operate without a hitch.

Technology at the center of the new era

The transformation goes beyond paperwork: chosen operators must implement advanced digital solutions that connect seamlessly with ADM’s protected platform. A six-month adaptation phase is planned, aiming for full implementation by March 2026. During this time, legacy and modern systems will operate side by side, ensuring uninterrupted service for users. Upon completion, each firm will be required to submit the second licensing payment – €3 million – finalizing their formal participation in the newly structured gaming market.

Enhanced player safeguards and reinforced regulations

A major focus of the reform centers on the administration of player accounts. Players will gain the ability to migrate their accounts to a new service provider, following tax regulations and with advance approval. Operators who are excluded must terminate all accounts by August 17, 2025, reimbursing all customer balances. Any unclaimed funds after a two-month period will be transferred to the State Treasury. Furthermore, submitting weekly activity reports for accounts will become compulsory, and firms must convert into S.p.A. structures prior to securing operating licenses. The objective is unambiguous: to cultivate a market that is more transparent, secure, and viable, while still prioritizing responsible entertainment.